Harness the power of the web to attract visitors, convert visitors into leads, and turn leads into customers.
The best way to attract more visitors to your website is to put more content on your website. But not just any old content will do. It needs to be content which is relevant to the goals, motivations, and problems of your buyers.
Blogging is a proven way to attract more visitors to your website. Inbound links are made when other websites link to you. The more inbound links you have, the higher your website ranks for your most important keywords. A blog is the most natural way to get more inbound links.
As you blog, you need a keyword strategy. Each blog article should be optimized around keyword phrases your potential customers might enter when using a search engines making it easier for them to find you.
Social media is the new word of mouth. Your potential customers are using social media to ask their network for references and to do their research. You need to be aware of the conversations that are taking place regarding what you sell.
Convert Visitors into Leads
Think of calls-to-action as a transaction for information. What you are doing is creating an opportunity for a visitor to your site to trade their valuable contact information for a piece of information you can provide that helps them solve something, learn something or make a better decision. Contact Us or Request a Quote aren’t enough. You need to give visitors a reason to tell you who they are.
Calls-to-action will bring your visitors to landing pages which explain the value of what you’re offering.
On each landing page, you will need to have a form to collect the visitors information. If you build the form right, you can get valuable information about your leads which help you to determine how qualified they are.
Close Leads into Customers
When a visitor fills out one of your forms, they might not be ready to talk to a sales person yet. When someone fills out a form the prospect should be nurtured with additional information. Some prospects aren’t ready to talk to a sales person yet, however additional nurturing or information can make them more sales ready.Through lead scoring and email marketing tools, you can maximize the efficiency and effectiveness of your closing process.
Delight Customers to Attract Even More Visitors
Empower your customers to spread the word about how great your products and services they are. With marketing automation tools, you can turn this into a repeatable process which puts your customers to work for your business.